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A Kennedy Information Publication | April 30, 2009 |
Welcome to Recruiting Trends Bulletin, a twice-weekly e-zine for recruiting professionals, from the editors of RecruitingTrends.com. In this edition:
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Thought Leadership
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A Kennedy Information Publication
April 30, 2009
Welcome to Recruiting Trends Bulletin, a twice-weekly e-zine for recruiting professionals, from the editors of RecruitingTrends.com.
In this edition: Are You Reference Selling Within Your Organization?New Candidate Profiles for a New EconomyNews for RecruitersUpcoming Recruiting EventsJobs for Recruiters Thought LeadershipBy David Nour
As a
mentor of mine often says, "If youre not tooting your own horn
there is no music!" Those whose livelihoods depend on externally focused
relationships such as corporate recruiters all understand the power of
reference selling. In any economy there is an enormous level of comfort
in a candidates journey when they get unsolicited recommendations
from other satisfied candidates its simply called
"credibility by association."
In todays economy, in which organizations are slashing their HR
and recruiting functions, the ability to differentiate yourself is
imperative.
When I work with professional service providers, such as recruiters, I
often ask about their current or perspective outreach efforts. Recently,
a recruiter complained that although she had extensive industry
experience and subject matter expertise, she was seldom tapped into for
higher-level engagements. So naturally, I asked her "what are you doing
to package, market, sale, and proactively reference her value add,
within the company?"
When she gave me a blank stare, I offered what I consider five best
practices to reference selling and a way to effectively "toot your own
horn."
The Five Best Practices of How to Most Effectively Reference Sell
Within Your Organization:
More. . .
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Thought LeadershipBy Barbara Poole
Gone are the days of valuing consistency over
entrepreneurial spirit. Todays companies learn to manage the
delicate balance by hiring employees who, regardless of their position,
are infused with the ideals of entrepreneurship.
As recruiters, we have been accomplished stewards of our companys
culture. It has been an easy task to quickly ascertain, through skillful
interviewing, whether a candidate presents as a skill set and cultural
chemistry "fit" for the organization. In the past (which may be as
recent as 2008) desirable candidate attributes sounded like a laundry
list of consistent behaviors that assured 1) the candidates
ability to succeed as a team player, and 2) that the candidate did not
make waves while doing so.
Enter the economic crisis of 2009, and the criteria for hiring once
viewed by recruiters as effortless have vastly changed. The pre-layoff
staffing patterns of organizations have been drastically altered. In
these de-layered organizational models, we find certain characteristics
that mark a warning for those of us charged with casting the net for the
companys future human capital. Organizations emerge as leaner,
under more scrutiny, and more accountable for shareholder (and in some
cases, government) value, all while charged with out-performing the
competition if they are to survive. These mandates come at a time when
management and front line employees are reeling from cutbacks and the
change in the way business needs to be conducted going forward.
Consistency hiring outdated
To move beyond the cubicle culture
so pervasive in todays large companies, it is important to realize
that senior managements past hiring practices may very well have
led to the level of rampant employee disengagement we see today. By
hiring to a profile of consistency, corporations ensured a
compliant employee base, who in reality is detached from the broader
business issues of the organization. The resultant loss of productivity
is tragic, and has led to the downfall of far too many companies and
jobs across the nation.
More. . .
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