TEXT ONLY EQUIVALENT A Kennedy Information Publication
April 16, 2009
Welcome to Recruiting
Trends Bulletin, a twice-weekly e-zine for recruiting
professionals, from the editors of RecruitingTrends.com.
In this edition:
Recruitment Marketing: Not Just for Fortune
500sTop Ten Trends in the Screening
IndustryNews for
RecruitersUpcoming Recruiting
EventsJobs for
Recruiters
Thought Leadership
Recruitment Marketing: Not Just for Fortune
500s
By
Ben Yoskovitz
First
and foremost, companies need to understand that HR is an exercise in
sales and marketing. At least the component of HR related to recruiting.
It’s very difficult to recruit top talent without tackling the
problem from a sales and marketing perspective. Luckily, we can look
towards sales and marketing experts for help, and we can understand how
great companies market and sell their products and services and how that
translates to recruitment.
The second key point is that recruitment marketing is more than just
advertising on job boards. Advertising is only one component of
marketing. There are many others.
Finally, we can look at numerous examples of big companies that do focus
on recruitment marketing – experimenting with different
initiatives, technology and strategies. Deloitte created a very popular
Facebook page. Sodexho has a well-known corporate HR blog (http://sodexocareers.blogspot.com/). Intel has a vast
library of employee videos and a content-rich career site (http://www.intel.com/jobs/index.htm).
Big companies are investing in their recruitment marketing
initiatives.
So what about smaller organizations?
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Thought Leadership
Top Ten Trends in the Screening
Industry
By
Lester Rosen
ESR
(Employment Screening Resources) has identified the following trends for
2009 in its second annual report on trends in the screening industry and
safe hiring. The 2009 trends reflect increasing concerns over the use of
Facebook and similar sites, lawsuits looming over inaccurate Background
Screening reports, increasing government scrutiny of the screening
industry and privacy and security issues.
In the current legal environment, businesses want to make sure they are
not only exercising due diligence but are also ahead of the curve on
legal issues. The quickest way to get sued is to not understand the
legal environment and latest trends surrounding background checks and
employment.
The federal and state governments will require more background screening
in 2009, especially in sensitive jobs, and more businesses will make
Pre-Employment Background Screening a requirement for the job. The
increased use of Applicant Tracking Systems will lead to "one button"
clicks for background checks.
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News for Recruiters:
IT
Employment Declines Yet Again in March
Despite registering
declines in December 2008 (56,000 jobs), January 2009 (48,000 jobs), and
February (14,000 jobs), IT employment continues its descent in March
shedding 31,300 jobs, according to the National Association of Computer
Consultant Businesses (NACCB), which tracks monthly IT employment. After
peaking in November with over 4 million jobs, IT employment has shed
approximately 150,000 jobs. Despite this drop, it was not until this
past month that IT employment entered negative territory in a…
Companies
Unprepared for Layoff Aftershocks
As layoffs become increasingly
more difficult to avoid, it is important that companies learn how to
implement these reductions smoothly and effectively, while still keeping
employees engaged and productive. The new Corporate Restructuring
Highlight Report from the Institute for Corporate Productivity (i4cp)
examines these challenges as well as other strategies companies are
using to make it through, whether it's redesigning the organization,
building strategic partnerships or developing innovative sourcing
strategies. According to the report,…
Diverse
Career Goals among Children, Survey Cites
Good news for the 21st
century workforce pipeline: Children's professional aspirations vary as
much as they do themselves, according to the recently released survey,
Power to Be, sponsored by Duracell. Duracell partnered with toy experts
Jim Silver and Chris Byrne of TimetoPlayMag.com to identify toys that
can help children develop the skills they need to become whatever they
want, be it a teacher or the President of the United States. During the
Power to Be…
More...
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Choose One of Our High-Impact Webinars for FREE!
All you have to do is take our Corporate Recruiting
Survey
by April 30, 2009.
Kennedy
Information’s Corporate Recruiting Department Benchmarks
Survey affords you the opportunity to think through answers
to corporate recruiters’ most pressing questions, while
contributing to an important source of data for your
industry.
Complete the survey before April 30 and you will
receive both a pre-recorded Kennedy Information webinar of your choice, and the Executive
Summary of the survey results — for free!
All
survey responses are completely confidential.
Upcoming Recruiting Events:
Webinar—Re-Aligning Your Workforce in a Down
Economy
April 23, 2009
Executive Search Summit Spring 2009
May 5th,
2009
Kennedy Information's Recruiting 2009 Conference and
Expo
May 19th-22nd, 2009
More...
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May 5, 2009
Union League Club of Chicago
Bring a colleague for free! Kennedy is dedicated to bringing
thought leaders together for Executive Search Summit, two-times a year.
In recognizing the economic hardship you are invariably facing, we would
like to invite both you and a colleague to join us, this spring, in
Chicago — for the price of one.
To take advantage of the
Executive Search Summit "Two-for-One" special offer,
please call
Karen Bison at 800.531.0007, ext. 631.
Recruiting Trends Jobs for
Recruiters:
Recruiting
Coordinator—New York, NY
Recruiting
Intern—Grove City, OH
Recruiting
Assistant—Deerfield, IL
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Your boss will be happy to know...
Attending Recruiting Conference & Expo (May 19-22, Las Vegas) can
still fit into your company's tightening budget!
Register today
and enjoy up to 4 FREE nights at the Mirage (a $380 value)!
Visit
www.TheRecruitingConference.com today to view this
year's all-new agenda.
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