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Subject: Recruiting Trends Bulletin

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A Kennedy Information Publication

April 16, 2009

Recruiting Trends Bulletin

Welcome to Recruiting Trends Bulletin, a twice-weekly e-zine for recruiting professionals, from the editors of

In this edition:

Thought Leadership
Recruitment Marketing: Not Just for Fortune 500s

By Ben Yoskovitz

First and foremost, companies need to understand that HR is an exercise in sales and marketing. At least the component of HR related to recruiting. It’s very difficult to recruit top talent without tackling the problem from a sales and marketing perspective. Luckily, we can look towards sales and marketing experts for help, and we can understand how great companies market and sell their products and services and how that translates to recruitment.

The second key point is that recruitment marketing is more than just advertising on job boards. Advertising is only one component of marketing. There are many others.

Finally, we can look at numerous examples of big companies that do focus on recruitment marketing – experimenting with different initiatives, technology and strategies. Deloitte created a very popular Facebook page. Sodexho has a well-known corporate HR blog ( Intel has a vast library of employee videos and a content-rich career site (

Big companies are investing in their recruitment marketing initiatives.

So what about smaller organizations?
More. . .

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Thought Leadership
Top Ten Trends in the Screening Industry

By Lester Rosen

ESR (Employment Screening Resources) has identified the following trends for 2009 in its second annual report on trends in the screening industry and safe hiring. The 2009 trends reflect increasing concerns over the use of Facebook and similar sites, lawsuits looming over inaccurate Background Screening reports, increasing government scrutiny of the screening industry and privacy and security issues.

In the current legal environment, businesses want to make sure they are not only exercising due diligence but are also ahead of the curve on legal issues. The quickest way to get sued is to not understand the legal environment and latest trends surrounding background checks and employment.

The federal and state governments will require more background screening in 2009, especially in sensitive jobs, and more businesses will make Pre-Employment Background Screening a requirement for the job. The increased use of Applicant Tracking Systems will lead to "one button" clicks for background checks.
More. . .

News for Recruiters:

  • IT Employment Declines Yet Again in March
    Despite registering declines in December 2008 (56,000 jobs), January 2009 (48,000 jobs), and February (14,000 jobs), IT employment continues its descent in March shedding 31,300 jobs, according to the National Association of Computer Consultant Businesses (NACCB), which tracks monthly IT employment. After peaking in November with over 4 million jobs, IT employment has shed approximately 150,000 jobs. Despite this drop, it was not until this past month that IT employment entered negative territory in a…
  • Companies Unprepared for Layoff Aftershocks
    As layoffs become increasingly more difficult to avoid, it is important that companies learn how to implement these reductions smoothly and effectively, while still keeping employees engaged and productive. The new Corporate Restructuring Highlight Report from the Institute for Corporate Productivity (i4cp) examines these challenges as well as other strategies companies are using to make it through, whether it's redesigning the organization, building strategic partnerships or developing innovative sourcing strategies. According to the report,…
  • Diverse Career Goals among Children, Survey Cites
    Good news for the 21st century workforce pipeline: Children's professional aspirations vary as much as they do themselves, according to the recently released survey, Power to Be, sponsored by Duracell. Duracell partnered with toy experts Jim Silver and Chris Byrne of to identify toys that can help children develop the skills they need to become whatever they want, be it a teacher or the President of the United States. During the Power to Be…
  • More...

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Recruiting Trends Jobs for Recruiters:

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