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A Kennedy Information Publication | April 16, 2009 |
Welcome to Recruiting Trends Bulletin, a twice-weekly e-zine for recruiting professionals, from the editors of RecruitingTrends.com. In this edition:
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Thought Leadership
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A Kennedy Information Publication
April 16, 2009
Welcome to Recruiting Trends Bulletin, a twice-weekly e-zine for recruiting professionals, from the editors of RecruitingTrends.com.
In this edition: Recruitment Marketing: Not Just for Fortune 500sTop Ten Trends in the Screening IndustryNews for RecruitersUpcoming Recruiting EventsJobs for Recruiters Thought LeadershipBy Ben Yoskovitz
First
and foremost, companies need to understand that HR is an exercise in
sales and marketing. At least the component of HR related to recruiting.
Its very difficult to recruit top talent without tackling the
problem from a sales and marketing perspective. Luckily, we can look
towards sales and marketing experts for help, and we can understand how
great companies market and sell their products and services and how that
translates to recruitment.
The second key point is that recruitment marketing is more than just
advertising on job boards. Advertising is only one component of
marketing. There are many others.
Finally, we can look at numerous examples of big companies that do focus
on recruitment marketing experimenting with different
initiatives, technology and strategies. Deloitte created a very popular
Facebook page. Sodexho has a well-known corporate HR blog (http://sodexocareers.blogspot.com/). Intel has a vast
library of employee videos and a content-rich career site (http://www.intel.com/jobs/index.htm).
Big companies are investing in their recruitment marketing
initiatives.
So what about smaller organizations?
More. . .
By Lester Rosen
ESR
(Employment Screening Resources) has identified the following trends for
2009 in its second annual report on trends in the screening industry and
safe hiring. The 2009 trends reflect increasing concerns over the use of
Facebook and similar sites, lawsuits looming over inaccurate Background
Screening reports, increasing government scrutiny of the screening
industry and privacy and security issues.
In the current legal environment, businesses want to make sure they are
not only exercising due diligence but are also ahead of the curve on
legal issues. The quickest way to get sued is to not understand the
legal environment and latest trends surrounding background checks and
employment.
The federal and state governments will require more background screening
in 2009, especially in sensitive jobs, and more businesses will make
Pre-Employment Background Screening a requirement for the job. The
increased use of Applicant Tracking Systems will lead to "one button"
clicks for background checks.
More. . .
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