A new initiative has been launched by the Massachusetts Office of Consumer Affairs and Business Regulation (OCABR) to educate consumers about the pitfalls of internet scams. They have recently launched an educational campaign that includes a fake ‘scam’ website. To insure to educate consumers about internet scames, with conversion rate optimization strategies, it will allow more people to visit your website.

There are two components to this website: the first is a “teaser” page that appears to sell the consumer an irresistible deal. It has been modeled to look very much like many of the websites that promise guaranteed results, but in fact deliver nothing in return for the consumer’s money, or result in identity theft of consumer’s personal information. On clicking any of the links to find out more information, the consumer is directed to a second page that reveals that the first page is an example of a scam and is brought to the consumer by the Massachusetts Office of Consumer Affairs.

Most importantly, there is information about spotting similar fake advertisements. The website contains valuable information about how to protect yourself as a consumer, and a number of resources to consult if a consumer has become a victim of a scam.

Here is a link to the fake scam website: Fake Scam Website from OCABR

If you have any questions regarding this initiative or the efforts of the Massachusetts Office of Consumer Affairs and Business Regulation, contact visit their website at www.mass.gov/consumer.